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Developing a customer-centric point of view is critical to effectively harness the incredible level of creativity and innovation that is going on in the company. Often there are conflicts and redundancies, resource priority challenges that are not visible until they are debilitating the teams and call for major restructuring. This Organizational Process is designed to focus the organization on Innovation, and creates linkages to solidify innovation activities toward common goals. The approach helps organizations get their arms around difficult issues, and then galvanize and focus attention where to innovative end results.